Enthusiastic power users are helping others for free. Check out the NYT article.
It's good to remember the 1-9-90 rule when it comes to online participation.
"About 1 percent of those in the community...are super-users who supply most of the best answers and commentary. An additional 9 percent are “responders” who mainly reply and rate Web posts, she said, and the other 90 percent are “readers” who primarily peruse and search the Web site for useful information."
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