A quote I liked from Mark Pesce:
If you can permute your organization so that it looks more like the cloud, you’ll have an easier time working with the cloud. Case in point: because of ‘message discipline’, only a very few people are allowed to speak for an organization. Yet, because of the exponential growth in connectivity and Web2.0 technologies, everyone in your organization has more opportunities to speak for your organization than ever before. Can you release control over message discipline, and empower your organization to speak for itself, from any point of contact? Yes, this sounds dangerous, and yes, there are some dangers involved, but the cloud wants to be spoken to authentically, and authenticity has many competing voices, not a single monolithic tone.
And later in Beth's post, this advice:
As a Leader - become deeply aware of - and truly mindful about - the scope and reach of interconnected markets and flows of information. Understand how people are connecting, talking, sharing information. Be prepared to listen deeply, be responsible, accountable and transparent.
As a Manager - become knowledgeable about online work systems and how the need for collaboration is changing the nature of work, generally - and the nature of managerial work specifically. Learning how to be an effective coach is all-important.
As an Employee - become more aware of the changing nature of work, and the traditional structures of authority. Develop a clear understanding of how to be both empowered and valuable and of service. Understand how to navigate on one's own through a constantly shifting landscape of work.
As a Citizen - understand the possibilities and responsibilities inherent in open and public dissemination of information. Understand and exercise the responsibilities of citizenship in a country. Understand how to have influence via electronic participation and collaboration.
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