Lessons from the Obama Campaign

How did the Obama campaign run so successfully? I have been asking myself this question. A recent article in The Nonprofit Quarterly is a good starting point. In a Successful Campaign: Lessons for Nonprofits by Paul Schmidtz discusses 5 best practices from the Obama campaign. We might all do well to look at our own work through this lens. Particularly interesting to me was the fact that online tools were so widely and impressively used, yet they are clearly not the whole ball of wax.